The National Jewish Outreach Program (NJOP) was established by Rabbi Ephraim Z. Buchwald in 1987, in response to the urgent need to address the critical issue of the spiraling losses of Jews from Jewish life due to assimilation and lack of Jewish knowledge. Since its founding, NJOP has become one of the largest and most successful outreach programs in the world and reaches out to Jews by offering them positive, joyous, Jewish educational opportunities and experiences.