CBS's statement with regard to rejecting the "Mancrunch" ad:

"After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions."

Apparently because the ad shows two men in a bear hug, kissing.

To which Mancrunch responds:

"We have the money to pay for it. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It's discriminatory that they won't show this....They should call our bluff. If the ad doesn't air on the Super Bowl, it will air on another network. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."

Before CBS rejected tha ad, the American Family Association President, Tim Wildmon, released this statement Thursday:

"CBS should not put parents in the position of answering embarrassing and awkward questions from their children while they're just trying to enjoy a football game."

(hmmmm.....)

Source: Gay Dating Ad Sacked before Super Bowl

The article includes this observation.

The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year.

Nothing more than bias along with beer chug-a-lugging.

Feb 2, 2010 -- 11:41AM, Marcion wrote:

Commercials are commercials you pay for a time slot and it is accepted if it doesn't violate the rules.  This ad does not violate any rules.

My only hangup with the attention the ad is receiving is that fanatical christians feel that they are the moral compass for this country.

Not so, the moral tone of the Republic was set by deist principals of the founding fathers.

Well, the ad for the gay men's social network didn't violate any rules, either, and the sponsor had the millions to pay for it, too.  Still, for some reason, CBS elected to reject their advocacy ad.   The fact that there is a substantial outcry against the Focus on the Family ad seems to escape the sensibilities of the PTB at CBS, though.

Feb 2, 2010 -- 10:49AM, theinterpreter wrote:

During the Super bowl is the best time to run the pro life ad, where the most people will see it. May God bless Tebow and CBS.

For what purpose?  You think it'll change minds?

It's going to be played during the first quarter, and will be quickly overshadowed by the good, entertaining ads.  The Super Bowl is a time for beer and hot dogs and a whole lot of yelling and whipping it up.  The only people who will spend time in contemplation after seeing the ad will be those who already agree with it.   Everyone else is going to be concentrating on their "team" and having fun, and laughing over the good, non advocacy ads.

Feb 2, 2010 -- 10:27AM, rangerken wrote:

CBS doesn't own the airwaves. CBS controls a segment of them, like many other private media companies.

They may as well own them.

Seeing as how they decide that one ad is too disrespectful to one group of Americans, while another ad is not too disrespectful to another group of Americans

What I really think, though, is that the super bowl is an ineffective place to run a pro life ad, is they have the millions to spend on ads, I think it would be more effective as a public service ad to be run multiple times rather than try to take advantage of the fact that super bowl ads generate a lot of interest -- the funny, creative ones, that is.   Running it during the super bowl isn't going to change anybody's minds, and that's assuming viewers actually pay attention.