Mar 19, 2010 -- 12:18PM, Druac wrote:

Yep, I saw the  study about vegitarians being mean people too. ROFL

What is a 'green' any way? How are they defined?

The study obviosuly does NOT conclude what the OP claims it does.

some students were assigned to check out an online store offering  mostly green products, while other students were assigned to an online  store carrying mostly conventional products. Half the students in each  group were asked to rate the products in the store, and the other half  were asked to purchase products.

Afterward, all the students played a seemingly unrelated  money-sharing game. The students who had merely rated the green products  shared more money than the students who had rated the conventional  products. But students who had made purchases in the green store shared  less money than those who had shopped in the conventional store.

It's not about "Greens" at all. It is about random students assigned to experimental conditions in which some were stimulated with green products. To call these "green consumers" in the article is gravely misleading, it amounts to slander. Real "green consumers" don't buy green because experimental psychologists force them to do so. But it's good for a pseudo-scientific thread at b'net, I agree with that!

Mar 19, 2010 -- 2:32PM, Armwar wrote:

Where does one go to be stimulated by green products?  Inquiring minds want to know! (and horny ones, too)

I can recommend the University of Toronto, Gail!

A more accurate conclusion of the study is that consumers who buy green products (because there are no conventional alternatives) will cheat and steal more than those who buy conventional products (because there are no green alternatives).   As green products increasingly force conventional products from the market place (due primarily to government fiat), consumers perceive that they are accumulating moral capital by doing less harm to the environment; therefore, they feel free to take moral liberties in other areas of their lives.